FIVE YEARS AGO, WE ALMOST CLOSED FOR GOOD.
Laura's shop sat on a side street in Charleston, two blocks off where anyone walks. The women who found it came back, year after year. There just weren't enough of them to cover the rent.
Fifteen years of buying for a street nobody walked down.
The week she decided to close, her daughter Paige photographed what was left on the rack and put it online. The first order came in three days later — from a woman in Ohio who was never going to walk past that shop.
That was five years ago today — the day the shop went from one street to everywhere. This is our 5th Anniversary online, built on the fifteen years before it.
To mark it, we're taking up to 60% off, storewide. Today is the last day.
To every woman who found us, welcomed us in, and made this journey worth it — thank you.
With love and gratitude,
Laura & Paige 🤍
OUR STORY
A shop that closed. A rack that didn't.
Laura ran a boutique on a quiet Charleston street. The women who found it came back, there just weren't enough of them.
The week she decided to close, Paige put the last rack online. The first order came from Ohio, three days later.
